Eva specifically provides brand protection legal guidance in the areas of data privacy, advertising and marketing, and trademark.
In the privacy space, Eva counsels clients around data collection, use, and transfer, as well as the development of appropriate internal and external-facing policies to govern such practices. For example, she monitors developing laws in the data privacy space such as the California Consumer Privacy Act, and works frequently with issues involving cross border data transfers and international data privacy law compliance as well as advising clients in the event of a data security breach.
As a member of the advertising team, Eva ensures that she understands the ins and outs of client brands and brand image. She reviews advertising materials and advises clients on federal and state laws, including unfair and deceptive trade practice regulations enforced by the Federal Trade Commission (FTC) as well as FTC guidance related to green marketing, e-mail marketing, and telemarketing. Some of Eva’s notable experience is in the area of online gaming and lottery regulations. Eva also has experience drafting and reviewing promotion rules for contests and sweepstakes, as well as assisting clients with prize fulfillment and other aspects of client promotions.
Eva’s work in the intellectual property group includes policing, clearing, registering, and enforcing clients’ trademarks. She also handles various matters, including domain name issues and infringements.